The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
Leo Burnett Tailor Made / Sao Paulo
Client
Title
Category
Award
Points
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Campaign
Points: 25.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom
Category: Other Digital Solutions
Points: 15.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation
Category: Social Media / Branded Social Campaign
Points: 15.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service / Collateral Design
Points: 15.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation
Category: Public Service Experiential Advertising / Experiential
Points: 10.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Hands: Jimi Hendrix
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Hands: Keith Richards
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player
Category: Collateral / Posters - Single
Points: 5.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Letters: Alphabet
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Craft / Typography - Single or Series
Points: 5.0
Reading Feed Projects
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Livraria da Vila / Cesta Nobre
Category: Design for the Greater Good / Government/Non-profit Initiated
Points: 5.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: R
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: N
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Public Service / Collateral Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Fiat
Title:
Letters: F
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: N
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: R
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Hands: Jimi Hendrix
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Hands: Keith Richards
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: Alphabet
Category:
Craft / Typography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Livraria da Vila / Cesta Nobre
Title:
Reading Feed Projects
Category:
Design for the Greater Good / Government/Non-profit Initiated
Award:
2014 Design Merit Award
Points:
5.0